Protoshop is an exhibition that presents prototypes and new product ideas at the Helsinki interior design fair Habitare during Helsinki Design Week. It is a platform where designers can meet companies and end-users, or test how their designs are perceived by the public. The Ahead! hall, where the exhibition is located, is dedicated to the latest in Finnish and international design.
My woven textile Magma is one of the 14 exhibited prototypes seeking manufacturing channels.
All prototypes and designers are presented at Imu Design's website, the producer of Protoshop and Talentshop.