Repeating trends is the concept of this commercially aimed collection for womenswear. For me 'commercial' means original ideas with familiar edge, though the entity needs some artistry too. Visits to botanical gardens and secret backyards, intriguingly detailed, speckled, wet, glossy, and ombré surfaces are interpreted into all-time favourite floral, camouflage, and animal prints in the mood of sensuality and disobedience.
The entire collection is available on request.
First hand research material for the floral prints
Inspiration photo by Irving Penn via Vogue Italia
A detail of Margrethe Odgaard's installation at Design Museum Helsinki (2017), one inspirational source of colour for the collection.
A series of illustrations featuring a selection of the MA graduate collection textiles.
Pencil, ink, collage, copper foil
MA graduate collection
'Forces' collection is the result of research into the phenomena of an aesthetic and structural change caused by an external force. It resulted in modified woven structures and finishings, as well as interpretations of print design techniques in the postdigital era. The collection is a part of Aalto University MA thesis, which investigates material development from a perspective of sensory stimulation, in order to create more memorable and captivating design. The conclusions include a chart of methods which were applied to the textiles.
The collection of 21 textiles consists of woven, printed, embellished, and thermoformed designs. Most of them are handcrafted, while some are industrially manufactured in Italy, Netherlands, and Finland.
The entire collection is available on request.
Photography by Paavo Lehtonen
Magma [woven jacquard]
Magma Monochrome [woven jacquard]
Illumination [digital print on silk-viscose velvet]
Bubble Studies [woven jacquard]
Thermocromic Chalks [silkscreen printed silk organza with acrylic embellishments in between layers]
Lightweight Carbon [digital print on silk chiffon]
Lava [digital print on silk-viscose velvet]
Strong Stripe [digital print on silk chiffon]
Pastel Marble Mohair [woven jacquard with copper embellishments]
Pastel Marble Linen [woven jacquard]
Wave Studies [woven dobby]
Sparkling Waves [woven dobby]
Crushed Pastel [digital print on silk sateen]
Embossing Studies [thermoformed film on silk organza]
MA design process
Photo diary showing the process of making the MA graduate collection 'Forces'. The textiles have been crafted from raw materials for example by developing moulds for thermoforming and own structures for woven textiles. The material compositions vary from traditional to experimental, such as mohair, lyocell, lurex, linen, various silks, polyurethane, copper tubes, TPE-film, and acrylic rods. The aim was to create the most interesting material combinations from an artistic point of view.
Documented by Teija Vartiainen and Joona Louhi
Mood board including artworks by James Nares [painting at top], Tom Price [resin sculpture], Henri Koskinen [UV-illuminated mineral stone], and Ana Kraš [wax crayon drawing]. The inspiring surfaces and elements guided me into the phenomena of aesthetic and structural change caused by an external force.
Research photo of a book explaining the phenomena of change caused by an external force.
Wallpapers for Feathr
Designs for a wallcovering company Feathr. Baltic Sea and Daydreaming were my entries into a competition 'Make Wallpaper That's Art'. I was shortlisted in the Top 5 and commissioned for another design called Pastel Powder.
The wallpaper designs are available for purchase at Feathr.com
Modelings by Feathr
Baltic Sea in ice
Baltic Sea in light silver grey
Daydreaming in gold
Daydreaming in blueberry
Pastel Powder in pale lilac
Personal illustrations featuring Prada and Comme des Garçons garments exploring flat and 3D impressions during a workshop tutored by fashion illustrator Laura Laine.
Felt tip pen, pencil, silkscreen, collage
Conscious Exclusive SS14
During a half-year internship I designed print and embroidery artworks for H&M Conscious Exclusive Spring 2014 collection. I worked full-time as a part of the design team. The collection consists of environment aware materials such as organic silk and cotton, vegetable tanned leather, recycled polyester, linen, hemp, and lyocell.
Photo courtesy of H&M
Graphic art prints
A limited edition of 'Filaments' art prints for the youth exhibition Bloom at the Helsinki-based gallery and concept store Lokal. The prints are giclée printed on matte 180g/m2 paper in Helsinki, and they include hand-stamped print number at front and signature at back. The edition is 30 of both, large 50x70 cm (blue-pink) and small 25x37 cm (blue-grey). The prints are available for purchase via email for a price range 40–70€.
Photography by Katja Hagelstam and Ananya Tanttu
During a half-year internship I assisted the Accessory and Print designers with H&M Studio AW14 collection. I worked full-time as a part of the design team. The runway show was held at Grand Palais during Paris Fashion Week.
Photo courtesy of H&M and the runway photography Alessandro Lucioni
Calendar Project is a graphic wall calendar by up to 12 creatives, containing 11 black-and-white illustrations and one full-colour. I worked with the group project between 2012–2015 producing an illustration each year, also involving in project management, art direction, marketing, and sales.
Calendar 15 photo by Joona Louhi and Calendar 14 by Calendar Project.
2015 August 'Silent Distractions' 2014 March 'Misty Mountain Hop'
Digital prints and process
Series of three digital prints exploring transparency on silk crepe de chine. The prints were made from personal photographs, which were documented over visits to archives of nature museums. Originally the secluded archives were spotted from a tiny local newspaper during summer holiday at countryside. In photo collages I use only primary sources to ensure copyrights.